List of Awards
How sourcing an exhibit from kids fits into the ROM’s cultural strategy
SickKids and Mount Sinai get together for Valentine’s Day
SickKids calls on cultural ‘crews’ in latest ‘VS’ effort
SickKids unveils new Mother’s Day push
In the News
View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
Lori Davison to join ROM as new CMO
SickKids' marketing lead will help the museum implement a plan to become one of the world's foremost cultural institutions.
CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids' strategy to reach new donors.
Waking up to consumer needs of today (and tomorrow)
Part two of strategy's MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.
Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids' groundbreaking "VS" platform.
Strategy Awards names 2018 co-chairs
SickKids' Lori Davison and Leo Burnett's Brent Nelsen will lead the jury deciding the best strategic work in Canada.
The nature of change for c-suite marketers
Part three of strategy's CMO discussion on generalists vs. specialists and the speed of innovation.
Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what's now and what's next for General Mills, SickKids and Koho's marketing heads.
Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a "performance" brand, taking on the biggest challenges in child health.
Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
Canadian marketers see value in Cannes Lions
Why brand leaders are travelling to France to help their business.
How SickKids played to win: column
Following its AToMiC Grand Prix win, the foundation's marketer breaks down its performance brand attitude.