Mark Childs
Agencies
- BBDO
List of Awards
2020
The Work
How Metrolinx is getting people to relax on the rails
Metrolinx likens ongoing work to an ‘awkward phase’
GO Transit helps riders define their ‘GO Time’
GO Transit positions itself as an automotive disruptor
In the News
-
Samsung CMO heads to Metrolinx
Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.
-
How Samsung won back consumer trust
Experts weigh-in on the electronics co's rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.
-
Samsung store ‘transcends’ its technology products
We go inside the brand's Eaton Centre experience store to learn how it's looking to offer more than just products on shelves.
-
Strategy Awards names its three co-chairs
Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.
-
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
-
Cannes 2016: New tech is not enough
Samsung Canada's CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn't make it innovative.
-
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
-
Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.
-
Inside Samsung’s new flagship
The new "Experience Store" takes an interactive approach to the brand's retail line.
-
Last chance: weigh in on the state of the industry
Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.
-
Inside Samsung’s tech galaxy
The brand brings the Global Galaxy Studio to Canada for a chance to go hands-on with its latest products.
-
Samsung seeks some passion
The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.
-
Next Big Things: New tech will lead to new storytelling
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
-
Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
-
Turning it up for NXNE
How two of the festival's title sponsors are stepping up to reach Toronto's music lovers.
