Nellie Kim
Agencies 2025
List of Awards
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
The Work
Rethinking tea and sympathy
In the News
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Chris Hirsch, Nellie Kim leave Lg2
The duo that helped launch the agency's Toronto office are departing, with the agency actively seeking replacements.
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Cause Doctors: Strategies for Next Gen Men
Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.
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Canadian jurors announced for 2019 Cannes Lions
Nine local pros will be among those helping to decide the winners at this year's festival.
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2018 CRC: Lg2’s gender balance
How strong female leadership is impacting the #2 CRC agency's work.
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The Contenders: Tech that packed a punch
Our look at this year's award show hopefuls continues with work that used technology to bring insights to life.
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CRC 2017: Lg2 likes to see the whole picture
This year's #3 agency found success building its design business into full branding efforts.
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Brand Doctors: McDonald’s food. More questions
Industry experts suggest that perceptions about the QSR's menu items won't change any time soon.
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Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.
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Meet the One Show’s Canadian judges
Five local creatives have been chosen to select which of the world's best advertising is worthy of a Pencil.
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Hot and cold trends of 2015
From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.
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Culture beyond the beer cart
Lg2's Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn't good enough.
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Want to get to Cannes? Work under the radar
The National Advertising Challenge wants new work – so you may have to avoid your resource manager.
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Gifts for the marketer who has everything
Your gift guide, complete with drones and sleep machines, from Lg2's Chris Hirsch and Nellie Kim.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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DAOY Gold (tie): Think like an agency, act like Lg2
How independence and a desire to instill brand equity in the hearts and minds of consumers has rewarded this national shop.
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Sizzling and fizzling trends
Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?
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Now hiring…for tomorrow
Are you hiring right? Or are you hiring for right now? Lg2's Chris Hirsch and Nellie Kim on staffing for the future.
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Throwback Thursday: strategy in 2005
For our 25th anniversary, we're travelling through time. In '05, mobile was a big (and we mean big) deal.
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Mad money: Advertising trends we’d put our money on
Lg2's Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.
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John St. reveals new management team
The agency's head partners are promoting a new group, including Jason Last, to handle day-to-day operations.
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Jeremy Gayton on his move to Lg2
The Taxi executive talks to strategy about building agencies from scratch and finding great chemistry.
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Cannes contenders: 2024
Lg2's Chris Hirsch and Nellie Kim look at what's likely to win big at the Palais 10 years from now.
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Art and copy folks on the move
On the heels of Nellie Kim and Chris Hirsch's departure, John St. announces three new creative faces, while FCB taps a senior AD and Grey Canada brings in an ACD.
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Nellie Kim and Chris Hirsch join Lg2
The new partners and co-creative directors are tasked with helping the agency set up its first Toronto shop.
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What will become of us?
John St.'s Nellie Kim and Chris Hirsch muse about their place in the new (and crowded) creative landscape.
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Talking to the next generation
No, the one after that. John St.'s Nellie Kim and Chris Hirsch check out the post-millennials.
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Lessons from Knight Rider
John St.'s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.
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Navigating the Sochi controversy
Our industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.
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Pundits weigh in on the Next Big Thing
Industry experts lay out what's ahead for the realms of advertising, marketing and media - from "full spectrum entertainment" to agile marketing.
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Canada wins 16 more Lions, including Gold
Tribal DDB and McDonald's won three Lions, including the country's first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.
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Video: Catching up with McDonald’s in Cannes
We spoke with CMO Joel Yashinsky and Tribal DDB's Andrew McCartney about their presentation in Cannes, as well as with Cyber judge, John St.'s Nellie Kim on how the QSR's "Our Food. Your Questions." campaign did in the category.
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Adopt a cause
Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.
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Canadian Cannes jury members announced
Five women and one man head to Cannes this summer to judge the Film, Cyber, Direct, Promo & Activation, Radio and Design categories.
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John St. promotes Nellie Kim and Chris Hirsch
The award-winning duo behind Stanfield's "Guy at Home in his Underwear" are the newest creative directors at the Toronto agency.
