Sean McDonald
Planner
Ranking 2025
2024 Rank
#1Agencies 2025
- Rethink
List of Awards
2025
2024
2023
2022
2021
2020
2019
2014
The Work
FCB, Citizen Relations win 2024 AToMiC Awards Grand Prix
Rethink makes rolling papers that double as straws for Truss
In the News
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2025 CRC: The top Planners on what they had to unlearn about strategy
Strategy‘s Creative Report Card is back – this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Strategy launches the 2025 Creative Report Card
The 2025 Creative Report Card has officially landed. As we have done since 1989, the strategy team poured through thousands of ...
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Agency News: Changes at Camden, Swerve and McMillan Vantage
Biggerbrand and Camden are joining forces Biggerband and Camden join forces. Starting today, the international digital agency Biggerband, founded in 2012 ...
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Rethink launches full-service PR shop under Sean McDonald and Meredith Burns
Rethink global CSO Sean McDonald, left, and PR head Meredith Burns. Rethink has officially launched a full-service public relations offering under ...
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Rethink is Cannes’ Independent Agency and Network of the Year
The agency landed on multiple overall rankings at the festival.
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From observation to insight: Will AI ever make the creative leap?
Rethink's Aaron Starkman and Sean McDonald share their thoughts on the tech.
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Strategy releases the 2024 Creative Report Card
In case you missed it, see how the country's top agencies, brands, creatives and strategists ranked this year.
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Rethink elevates Julian Morgan to head of strategy
The promotion comes after Morgan was named partner in 2022.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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2023 Creative Report Card: The playmaker
Sean McDonald on pace of change, understanding consumers and the work he loved most this year.
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Rethink rolls out Brand Narrative division
The indie says the move will help deepen cultural relevance through high-impact storytelling.
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Rethink adds to leadership in Vancouver
Karen Pearce is now the office's general manager, while Elyse Sanders has been brought on as head of strategy.
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CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what's holding the industry back.
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CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
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Rethink promotes three to lead strategy in Toronto
In lieu of one head of planning, the agency has tasked Julian Morgan, Crystal Sales and Nicole Rajesky with steering the practice.
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Creative Report Card 2022: Rethink’s big hairy audacious goals
How the agency pumps out work that gets noticed (and puts it at the top of the CRC).
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Rethink is opening a New York office
The agency's first international expansion comes in response to demand, growth and opportunities with more clients and talent.
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Rethink builds its strategic bench strength
Seven hires come in response to expanding responsibilities for both existing and to-be-announced assignments.
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Creative Report Card 2021: The Planners’ Review
The CRC's highest-ranked strategists wax lyrical about the insights behind each other's work.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Rethink strengthens its Toronto strategy team
The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.
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Rethink adds to its strategy team
The shop has added three new planners in Toronto, with another soon to come.
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New strategic leaders for Rethink
Sean McDonald and Darren Yada take new roles at the "increasingly social first" shop.
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Taxi names new planning leadership
Christine Maw is now VP and head of strategic planning in Toronto, leading the department with Sean McDonald.
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Taxi bolsters senior ranks
The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.
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Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn't changed in 50 years to keep up with consumers.
