Todd Allen
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2020
In the News
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2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
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Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
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The lockdown stole live comedy nights out
So Mike's Hard launched its own YouTube show and put its drinks in the hands of viewers at home.
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Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its "beyond beer" portfolio with Babe, while also extending its established RTD brands.
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Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
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How brands are activating around Pride
From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.
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Labatt launches in-house social agency
The brewer is bringing Draftline to Canada, partnering with Twitter to build 'a creative engine powered by data and technology.'
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Brewers tap the potential of non-alcoholic offerings
Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.
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Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
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The Quick Fire: Labatt’s health and wellness push
Todd Allen explains what it means to be more than a beer company.
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Lessons from abroad: The builder of common ground
How Labatt's Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.
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Labatt’s Kyle Norrington heads south
The AB-InBev marketer takes a new role in the U.S., with Todd Allen returning to Canada to take over as VP of marketing.
