Xavier Blais
Cd
Ranking 2025
2024 Rank
#2Copywriter
Ranking 2025
2024 Rank
#3Agencies 2025
- Rethink
List of Awards
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
The Work
Decathlon tries to do right by those wronged by bike thefts
La Maison Grise shines harsh light on domestic violence
Ottawa Tourism opens 76 new ‘museums’ to show off its hidden gems
Centraide shows how its work uplifts (literally)
In the News
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2025 CRC: Canada’s top CDs on leading teams
Strategy‘s Creative Report Card is back – this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Strategy launches the 2025 Creative Report Card
The 2025 Creative Report Card has officially landed. As we have done since 1989, the strategy team poured through thousands of ...
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Agency News: Dentsu names Americas EVP, Rethink ECD gets Cannes plaudits
Dentsu Creative Canada CSO appointed to new role Rafik Belmesk (pictured) is the new EVP strategy for the Americas at Dentsu ...
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Mastering the dance between human ingenuity and tech evolution
How some of this year's top advertising professionals are supercharging their creative process.
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Rethink bolsters its leadership ranks with creative director hire
The shop's ECD says it's one of the biggest hires since it opened the Montreal office.
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Rethink names new partners and local creative leads amid restructuring
Promotions for Xavier Blais and Mike Dubrick come as the agency creates dedicated management teams for each of its offices.
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Rethink names three new ACDs
Xavier Blais and Maxime Saute are promoted in Montreal, while Pamela Rounis takes on the role in Vancouver.
