Zak Mroueh
Agencies 2024
- Zulu Alpha Kilo
List of Awards
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
The Work
Vancity Original is selling $200 million jerseys for a future NBA team
Bell secures its esports stars’ most valuable assets: their fingers
Harley-Davidson puts safety (and diversity) first
Mannequins and Santa put up a fight for small business
In the News
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Zulu Alpha Kilo joins Canada’s Best Managed Companies’ Platinum Club
The distinction comes after being named to the list for seven years.
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Zulu Alpha Kilo named one of Fast Company’s Most Innovative Companies
The Canadian independent was included in the outlet's "Small But Mighty" list.
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FCB wins Best of the Best at CMA Awards
FCB led the pack with seven Gold award wins, while Rethink, Dentsu and Zulu Alpha Kilo also had strong showings.
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2023 Agency of the Year Silver: Zulu’s creative vision comes alive
That cross-pollination of Zulu’s culture, teams and work is a part of the agency’s philosophy.
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Zulu Alpha Kilo bolsters its New York office
The indie has brought on two creative director teams, plus another creative duo.
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Zulu Alpha Kilo pairs with non-profit to promote paid internships
The shop takes its advocacy against unpaid internships to another level.
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Zulu Alpha Kilo adds to creative teams in Toronto and Vancouver
The agency has recruited a new CD for its west coast office and a slate of creatives at its home base.
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2023 Creative Report Card: Zulu Alpha Kilo is guided by purpose
Zak Mroueh on how to lead creatives, taking risks and avoiding complacency.
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Zulu Alpha Kilo hires Jenny Glover as its newest CCO
Coming from Juniper Park\TBWA, the latest addition to the agency's leadership brings strong creative credentials and experience working in gender equity.
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Zulu Alpha Kilo cements strategic leadership with CSO promotions
Heather Segal and Maxine Thomas take on more senior roles as the independent continues to grow.
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Zulu Alpha Kilo names two new creative leaders
Brian Murray and Stephanie Yung will assume key leadership posts as founder Zak Mroueh steps into a creative chairman role and ECD Wain Choi departs the agency.
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Zulu Alpha Kilo promotes five amid expansion and wins
The agency has four new ACDs and a resource director in its Toronto home base.
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Zulu Alpha Kilo opens New York office led by Tim Gordon
The former Droga5 CCO has been tasked with setting the vision and bringing top talent to the agency's first international outpost.
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Zulu Alpha Kilo launches media offering
Alicia Petralia has been hired to lead Zulumatic Media, which is connecting media to the creative process.
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Zulu Alpha Kilo hires Michael Mayes and Dean Lee
The agency has tapped the industry veterans to set the creative path for its new Vancouver office.
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Canada’s Marketing Hall of Legends unveils class of 2022
Agency founders, brand execs and an ad lawyer are among this year's inductees.
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Zulu Alpha Kilo adds a Western Canadian office
The agency is expanding to Vancouver to better service its growing base of clients out west.
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Zulu Alpha Kilo hires new exec to build global profile
The agency will also draw on Christine McNab's experience to develop new business and shape digital and production offerings.
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The 2022 Marketing Awards kicks off centennial edition
The competition launches its jubilee year with familiar chair faces, a campaign from Zulu and a dedicated Public Service jury.
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2021 AOY Silver: Zulu Alpha Kilo takes control of its future
The indie agency is continuing to invest in its people by leaning into a learning culture and focusing on its values.
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Inside the Jury Room: Print, Design, Pharma and Health
What trends did Canadian jurors Zak Mroueh, Nancy Crimi-Lamanna, Wendy Turner and Todd Henwood see across the winners?
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Agencies work to create a legacy, not a moment
To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.
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Zulu Alpha Kilo founder launches scholarship for BIPOC
Zak Mroueh aspires to open doors for 20 BIPOC students to break into advertising.
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Zulu promotes Mike Sutton to CEO
The promotion is the last piece of an internal plan to appoint and empower new agency leadership over the next decade.
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How agencies are keeping the line between work and home clear
Sudden change taught indies lessons about preserving work-life balance. Now they are thinking about how to make sure that isn't lost when things shift back to the office.
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Cannes Lions announces 2021 jury members
Six judges will represent Canada and evaluate work using a digital judging platform.
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Zulu promotes eight as part of ‘reengineering’
New leadership roles in creative, strategy, digital and production are part of an internal plan for the next decade.
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Zulu Alpha Kilo hires Brian Murray as ECD
The agency adds to its creative leadership group after a year-long search process.
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Zulu Alpha Kilo puts its skin in the game with Consonant
The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.
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Stephanie Yung returns to Zulu Alpha Kilo
The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.
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Emerging stronger, more creative and scrappier
Zulu Alpha Kilo's Zak Mroueh on what will help the industry pull through hurdles like layoffs and pay cuts: its people.
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Zulu Alpha Kilo adds a new CD to the roster
Nick Asik rejoins the agency after several years leading the creative offering at Wax.
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The New Establishment: From MD to AD
How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
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2019 Digital AOY Bronze: Zulu Alpha Kilo goes deeper on data
Data and creativity play nice at the Toronto agency, where strategy and facts are seen as "creative jet fuel."
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How fixing the RFP will benefit all of us
Zulu Alpha Kilo's Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.
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Design AOY Gold and AOY Bronze: Zulu Alpha Kilo’s big design ideas
The proud indie is staying true to its roots.
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Zulu Alpha Kilo celebrates 10 years in business
A decade of non-conformity, creative disruption and sticking it to the (ad) man.
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Weekend Reading: What it takes to brand an agency
How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.
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Zulubot adds director of content
Cary Smith joins the agency's content team to help build its offering with a focus on "modern content platforms."
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Zulu expands creative and strategy teams
New CDs from Juniper Park and international strategic talent join the agency as its growth continues.
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Zulu Alpha Kilo gets its first U.S. client
The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.
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Entries now open for the 2017 Marketing Awards
There are four new ways to pick up a Gold "M" this year.
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Check it out: People for Good’s cozy new garment
"The Togetherness Shirt" aims to conquer divisiveness by reminding us that we're all part of the same race.
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Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
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Check it out: Zulu’s evolving blank slate
For its anniversary, the agency makes one last addition to a seven-year art project.
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Saying no to spec: the aftermath
Zulu Alpha Kilo's Zak Mroueh on what happened after his agency's now-infamous "no spec work" video.
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Check it out: Zulu’s cheeky holiday spot
The agency's holiday card is a somewhat NSFW rendition of "Jingle Bells" for a good cause.
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Check it out: No spec pork
Zulu keeps the conversation going with extended looks at what happens when other businesses are asked to work for free.
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Meet the One Show’s Canadian judges
Five local creatives have been chosen to select which of the world's best advertising is worthy of a Pencil.
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Saying no to spec
Zulu Alpha Kilo's founder on why it's up to agencies to break the cycle of spec work.
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New ACDs at ZAK
Zulu hires a creative team from Leo Burnett and promotes one of its own.
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More headed to Zulu’s creative team
TBWA creative team Guilherme Bermejo and Nicholas Doerr will join incoming ECD Allen Oke at Zulu Alpha Kilo.
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Trio of new titles at Zulu
The agency promotes a creative pair as its new ACDs and brings in a veteran design director.
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Zulubot: coming to a screen near you
How a four-year-old's robot sketch inspired Zulu Alpha Kilo's new content division.
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DAOY Silver: From A to Zulu: how to stick to your creative guns
Nothing's stopping this indie shop from being the most creative company in the world.
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Throwback Thursday: strategy in 2001
For our 25th anniversary, we're travelling through time. In '01, the economy posed a challenge and John St. was born.
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Check it out: Don’t step on these blue suede shoes
One for the money. Two for the show. Will this funky promo for the upcoming Elvis Festival make you go, go, go?
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Zulu Alpha Kilo brings in a creative technology director
The Toronto agency hired Jeff Vermeersch, previously at Proximity BBDO, to help provide technology solutions for clients.
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Sizzling (and fizzling) trends
One-stop meal shopping, radio, hyper-speed and donuts are hot while square corners, Facebook, QR codes and cupcakes are not.
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Zulu Alpha Kilo promotes Mike Sutton to president
The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency's creative output.
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Ron Smrczek joins Zulu Alpha Kilo
The former Commonwealth CD returns to Canada to work alongside newly promoted ECD Shane Ogilvie and CCO Zak Mroueh.
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Zulu Alpha Kilo hires Ari Elkouby as CD
Proximity's former ACD is known for his award-winning work on M&M's "Find Red" campaign.
