strategy

BBDO’s ‘Parkscapes’ takes Public Service Best of Show

Jennifer Horn — Thu, 18 Jun 2020 19:01:18 +0000

Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories at Marketing Awards Week.

FCB leads Canadian agencies at The One Show

Josh Kolm — Thu, 18 Jun 2020 15:14:55 +0000

FCB Toronto and FCB/Six won a combined 17 Gold Pencil wins, contributing to a total of 62 wins for Canada.

2020 Marketing Awards: Advertising Part I shortlist

Jennifer Horn — Thu, 18 Jun 2020 15:00:11 +0000

The fourth day of the awards show kicks off with the finalists in the Health & Wellness, Pharma, Press and Public Service categories.

Why Wellness Together Canada is giving out custom shoes

Christopher Lombardo — Thu, 18 Jun 2020 14:39:09 +0000

The online platform is encouraging people to "take the step" and get mental health support in a time when it is needed most.

How the pandemic has changed health marketing

Daniel Calabretta — Thu, 18 Jun 2020 14:26:22 +0000

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

Which production and creative agencies won big in Craft?

Jennifer Horn — Wed, 17 Jun 2020 19:00:47 +0000

On day three of the Marketing Awards, Rethink and Cossette pick up the most trophies for work produced by partners The Vanity, Grayson and more.

Publicis Worldwide wins Heineken account

Josh Kolm — Wed, 17 Jun 2020 15:07:58 +0000

The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.

Marketing Awards 2020: Craft shortlist

Staff — Wed, 17 Jun 2020 15:00:04 +0000

Day three begins with 19 production shops and agencies getting nominations in the category recognizing technical achievement.

How production houses are getting back to work

Daniel Calabretta — Wed, 17 Jun 2020 13:18:49 +0000

With shoots set to resume, companies are streamlining their resources and being more strategic about organizing crews.

Black & Abroad wins big in Multicultural

Jennifer Horn — Tue, 16 Jun 2020 19:06:18 +0000

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.