Short-term pivots, meet long-term brand-building
The desire for big ideas to be shared and celebrated has outlived the ups-and-downs of 2020, writes associate publisher Lisa Faktor.
Reengineering Goliath with data, and David with scale
Associate publisher Lisa Faktor on using science-side marketing tools to de-risk big, bold brand ideas.
New year, new marketing strategies
Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.
