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Short-term pivots, meet long-term brand-building

The desire for big ideas to be shared and celebrated has outlived the ups-and-downs of 2020, writes associate publisher Lisa Faktor.

Faktor, Lisa 2

Reengineering Goliath with data, and David with scale

Associate publisher Lisa Faktor on using science-side marketing tools to de-risk big, bold brand ideas.

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New year, new marketing strategies

Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.