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Rolling Rock keeps it simple

The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.

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A big decade for Mini

As the car co celebrates its 10th anniversary in Canada, strategy reflects on the brand building that got it here.

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Less is more with Instagram in your marketing mix

Newer micro-social networks, like photo-sharing platform Instagram and online pin-board Pinterest, are attracting more focused followings than broader-based elders Facebook and Twitter.

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How would you spark a trip to the park?

We asked a stable of advertising, marketing and consumer products licensing experts to tell us how they would revive the Parks Canada brand.

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Sky Spa elevates its look

Lg2boutique gives the Montreal spa a high-end rebrand, with revamped written materials, uniforms, bathrobes and towels, as well as a new campaign.

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TFO’s iconic update

Lowe Roche gives Télévision Française Ontario a modern makeover.

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Jackson-Triggs goes back to its roots

Industry pundits weigh in on the wine company’s new positioning, and whether it hits the mark.

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Quebec Food Banks’ uncanny report

The organization puts its first annual report in the can (literally) with help from Lg2boutique.

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Newfoundland & Labrador evokes childlike curiosity

The new chapter of Newfoundland & Labrador Tourism’s “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.

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Nova Scotian cars get tipsy

Nova Scotia Liquor Corporation adopts a humorous approach for its holiday “don’t drink and drive” campaign.

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Whistler Film Fest messes with Hollywood

Genre-defying film trailers remind viewers to “prepare for the unexpected” in this campaign by Vancouver-based Dare.

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Media Experts celebrates XXX

As Canada’s oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.

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Kestin & Vonk: pooled talent is better than one

As the internationally renowned duo venture into new waters with Swim, strategy reflects on their impact on the biz.

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The word on Wind’s manifesto

Matt Cammaert and Doug Hawe weigh in on the mobile co’s new customer-powered push.