ZuluVid

Saying no to spec: the aftermath

Zulu Alpha Kilo’s Zak Mroueh on what happened after his agency’s now-infamous “no spec work” video.

shutterstock_131772284

The future of advertising is non-linear

Publicis’ Max Valiquette and Jon Crowley on the trends shaping how we connect with brands.

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

salvador-television

An erratic time for TV

PHD’s Rob Young sums up the trouble with television.

shutterstock_95290462

Rethinking the agency model

You can’t gain trust by playing jump ball, says DDB’s Frank Palmer.

planting-seeds_green

Forget big ideas

Innocean’s Scott Suthren on flipping advertising on its head and taking a bottom-up approach.

credit - Seattle Municipal Archives

Betting big on shopper marketing

Seen some bad POS recently? Hunter Straker’s Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.

shutterstock_35052187

In defence of the flyer

ShopperDDB’s Jason Dubroy on why you should consider leveraging that age-old channel.

movember_print_ship_aotw

Stop telling me to be good

Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.

JanetKestinBW

Why marketers need to tell better stories

Swim’s Janet Kestin provides a formula for much-needed storytelling.

Shreddies

Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

shutterstock_218538004

The secret behind true mentorship

It’s more than just teaching methodology, says Brand Voice’s Syd Kessler. It’s about personal relationships too.

shutterstock_162181448

Looking beyond bright, shiny objects

Not all trends that glitter are gold, says Ken Wong. Here’s his guide for finding marketing greatness.

Angry_Birds_Space

How to keep up in the age of speed

Jackman Reinvents’ David Moore on how brand and business strategies must be unified.

shutterstock_178715747

On being a dinner-date-worthy brand

Get past millennials’ BS-meters and be authentic, says Havas’ Maggie Windsor Gross.