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It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

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Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

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The real science of advertising

Despite popular opinion, it’s not just data and measurement, says Heroes & Villains’ Emma Hancock.

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Being brave without being reckless

Fifteen ways to be a good client, according to Frank Palmer (with lessons from David Ogilvy).

Time for digital transformation

Twist Image’s Mitch Joel on the top 10 areas of change for marketers.

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.

Finding your one-inch punch

Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.

Creativity under constraints

John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

Exploring uncomfortable thoughts to find insights

Should we ban advertising products that harm people? Marc Stoiber says discussing ideas like this can keep the industry fresh.

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Surf’s Up

Will Novosedlik on how to ride the tide of continual industry change.

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Meeting education expectations

Ken Wong asks: Can universities keep up with the demands of today’s skill set?

We need a value play

Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.

Less pick-up, more ROI

Heroes & Villains’ Emma Hancock makes the case for Canadian-made creative.