We need a value play

Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.

Less pick-up, more ROI

Heroes & Villains’ Emma Hancock makes the case for Canadian-made creative.

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Winning clients’ hearts (and business)

Unilever’s Alison Leung on the keys to developing outstanding work from the client’s perspective.

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They’re called commercials for a reason

Dare Vancouver’s Derek Shorkey on the need for agencies to practice creativity that yields business results.

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Marketing lessons from the Bedouins

Tony Chapman on the need for adaptability when it comes to reinventing marketing.

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Brand building in a multi-screen world

Lynne Clarke argues that success in the future will rely on understanding how to interact with consumers and on which screens to best do it.

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Next big thing-spotting

Jason Oke shares a view of the future, from Asia.

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The road to somewhere

Simon Pont on what the future of branding has in common with Tony Stark and Charles Revson.

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The myth of the second screen

Bensimon Byrne’s Max Valiquette argues the term second screen is flawed because consumers aren’t married to any particular form of screen.

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Would you watch your own branded content?

Free Agency’s Chris Unwin on why brands need to act like publishers.

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Why the need for creativity has never been greater

Taxi’s global CCO Frazer Jelleyman on storytelling in the modern age.

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Canada’s got (innovation) talent

Campbell’s Mark Childs looks to Canada’s Young Marketers as proof of where the industry is going in terms of innovative thinking.

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Earning trust: CSR is the new sink or swim factor

Coca-Cola’s Shane Grant on earning trust through smart partnerships

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What’s the purpose of your CSR?

Marc Stoiber on finding your true CSR purpose

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Up your game with youth

Mike Farrell on the need to go beyond crowdsourcing and user generated content to reach today’s young people.