Frank Palmer

Procurement: The good, the bad and the ugly

DDB’s Frank Palmer reflects on the impact of procurement on advertising agencies.

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Preventing death by yes

The short-term gain of agreeing to everything eventually leads to mediocrity, writes Nancy Vonk.

Ken Wong Hi Res

Why analysis and creativity are inseparable

Ken Wong on why brands should never use advertising to put lipstick on a pig.

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2013: The year of the family app

Andrew Barrett on how apps of the future should bring people together.

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Step up your experience game

Aldo Cundari on the Age of the Consumer and the new ROI – return on involvement.

AndyMacAulay

Nine-and-a-half things I learned about running an ad agency

Andy Macaulay shares wisdom gleaned from years in the agency trenches.

JB

The top six(ish) brand-squeeze fronts

John Bradley on the key forces reshaping retail.

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Simple. Powerful. Outdoor

Molson Coors’ Peter Nowlan discusses the strategic value of outdoor media.

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Could the role of navigator be the next agency revolution?

Ken Wong on the changing nature of media-agency-client relations.

JB

Store wars: the next front

John Bradley analyzes the shifting retail-manufacturer relationship when it comes to shopper-focused innovation.

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Branding across the screens

Will Novosedlik on what broadcasters can do to keep their brands alive in the midst of this increasing fragmentation of channels and platforms.

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#Changethemodel

Lauren Richards on why social media isn’t TV ads’ saviour.

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The brief is dead? Long live the brief

Mark Childs of Campbell Canada on the importance of a great brief, and how to create one.

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Loving the haters

Justin Kingsley of Sid Lee PR on why you should let the brand haters hate.

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Cause marketing: showing results over showing off

Aldo Cundari argues that agencies can do more than just promote themselves and a worthy cause; they can actually be part of the solution.