2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
Marketers of the Year: Christine Kalvenes snacks on a new market
The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.
Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.
Marketers of the Year: Bringing soup strategy to a boil
Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.
Marketers of the Year: The candy man
How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley’s brands amid global budget pressure.
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
Marketers of the Year: Getting Interac users back in the black
Andrea Danovitch is transforming the brand from familiar face to financial liberator.
Marketers of the Year: Modernizing milk
Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.
Marketers of the Year: Bottling beer success
Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.
Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.
2014 Marketers of the Year
Here’s the skinny on what made these folks rise to the top of our list.
