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Marketers of the Year: Sandra Sanderson keeps Shoppers fabulous

The SVP marketing celebrates the pharma-retailer’s half-century birthday with a streamlined approach.

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Marketers of the Year: Duncan Fulton retells Sport Chek’s story

Forzani’s chief marketer takes the brand to a digital frontier.

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Marketers of the Year 2011

Anne-Marie LaBerge and the Telus menagerie take the top prize, plus winners from P&G, McDonald’s, Danier, Mattel and Boston Pizza.

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Telus wins hearts with critters & causes

Anne-Marie LaBerge is making the future friendly by putting people first.

Christine DesJardine

P&G’s reasons to smile

Christine DesJardine is breathing new life into the oral care business.

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McDonald’s brews coffee-biz change

Joel Yashinksky brings big American breakfast chops to the table.

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Danier gets its runway groove on

With designer collaborations and a fresh retail concept, Jennifer Steckel Elliott is giving a 40-year-old leather brand a makeover.

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Mattel’s new toy story

Proving Barbie and Hot Wheels aren’t child’s play, Réidín Goode is appealing to fans of all ages.

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Boston Pizza’s secret sauce

With the simple brand proposition of making people happy, Steve Silverstone taps humour to break through the sea of sameness.