Wearables go beyond the fitness category
On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.
Next Big Things
From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.
Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
Brands take to the skies
It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.
Mixing artificial and business intelligence
In our second Next Big Thing installment, we examine where cognitive computing could take brands.
From probabilistic to predictive analytics
Is that a crystal ball in your pocket or are you just crunching data?
Next Big Things
From the app-ification of brands to adopting new technology to developing new partners, we look at what’s new and next in the marketing landscape.
Next Big Things: The new branded content
Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.
Next Big Things: New partners for a new reality
It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.
Next Big Things: Brand storytelling gets (seriously) tech-ified
Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.
Infographic: What consumers want now + next
A guide to how consumers are using tech (and how much), what they’re ready for next and the role they’re willing to let brands play in their lives.
Next Big Things: Unique experiences
When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.
Next Big Things: Tech to watch
Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.
Next Big Thing
From talking to your TV to paying with your phone, Strategy unveils what everyone is (or should be) talking about.
Next Big Thing: The NU world of TV advertising
Microsoft Advertising is about to change television as we know it. So what does this mean for our industry?
