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Cheers to not succumbing

Publisher Mary Maddever on the importance of building cultures that frown on mediocrity.

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Signs of the sky (not) falling

Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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Fall TV: Strap in

Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.

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Advertising gets no respect

Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.

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Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?

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2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

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Why failure is good

Strategy publisher Mary Maddever on advice from Kevin Spacey and Agency of the Year winners.

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

It’s a whole new throne game

From our July/August issue, publisher Mary Maddever on the contemporary battles for eyeballs and ad dollars.