Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
Shopper Innovation Awards: Ikea hacks delivery pain points
Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.
Shopper Innovation Awards: When banner ads stalk for good
The Canadian Safe School Network made its point by turning its ads into bullies.
Retail Innovator of the Year: Sephora
How Canadian investments led the global beauty giant to win over a devoted community.
Shopper Innovation Awards Grand Prix: The cause effect
General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”
Shopper Innovation Awards: How to keep it fresh
Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.
Shopper Innovation Awards: Reframing the issue wins new patrons
World Vision shows off what water can do.
Shopper Innovation Awards: Reinvention through brick and mortar
The Yellow Pages and Harley-Davidson set up shops to change their brand image.
Shopper Innovation Awards: Focus-group-generated content
Walmart brought in the real experts to test its Christmas toys.
Shopper Innovation Awards: Donations with benefits
SickKids and Rethink Breast Cancer offered donors more than the joy of giving.
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
Shopper Innovation Awards 2016 judges
Meet the panel behind the winning cases.
Shopper Innovation Awards: Uber gets seriously safe
The ride-sharing company made a custom breathalyzer that orders free lifts.
Shopper Innovation Awards winners revealed
Check out all of the best work that moved the judges most.
