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Shopper Innovation Awards: Tim Hortons joins the neighbourhood

To highlight how the QSR is part of people’s homes, it turned an ordinary house into a Tims overnight.

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Shopper Innovation Awards: Ikea moves people to redecorate

The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea’s furnishings.

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Shopper Innovation Awards: Loblaw’s tailored loyalty program

The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.

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Shopper Innovation Awards: Longo’s personalizes shopping trips

The retailer and its agency developed a digital and mobile loyalty program, tracking customer behaviour around content and conversion on recommendations.

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Shopper Innovation Awards: Bayer CropScience brews up a contest

To sell fungicide, the brand targeted wheat, barley, oat and soybean growers, focusing on how bushels become beer.

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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise

To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.

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Shopper Innovation Awards Judges

Find out whose brains were behind this year’s deliberations.

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Shopper Innovation Awards 2014

Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.

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Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.

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Shopper Innovation Awards: Sport Chek runs a social strategy

The sports apparel retailer wins Gold for developing a “Social Flyer” to reach young shoppers.

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Shopper Innovation Awards: Yellow Pages shows off its local intel

The company refreshes its image and “unlocks local” to win Silver.

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Shopper Innovation Awards: Chevrolet cars get the Bond test

The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.

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Shopper Innovation Awards: Kraft brings back hockey

The CPG company made sure hockey went on during the NHL lockout, winning a Bronze.

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Shopper Innovation Awards: Raising the Roof packages good deeds

The non-profit takes home two Golds for repackaging its hats in a way that shows how donations actually help.