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CASSIES Bronze: Mountain Dew keeps the momentum going

The PepsiCo brand asked fans to choose which flavour survives to stir up interest, and increase share.

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CASSIES Gold: Budweiser puts on the Red Lights

The beer brand celebrated NHL goals with an innovative product that brought the excitment into consumers’ homes.

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The 2013 CASSIES winners revealed

Read all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.

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CASSIES Grand Prix: AutoTrader boasts the most cars in one place

An online reimagination saves the brand from an existential threat.

BMW

CASSIES Gold: BMW Canada’s 1M launch

The car co recaptures its top performer status with thrilling high-speed videos.

Marmotte

CASSIES Silver: Activia returns to feeling its best

The yogurt brand diagnoses digestive health as the key to reviving its sales.

Larsen

CASSIES Silver: Larsen relaunches a local favourite

Atlantic Canada welcomes home a prodigal wiener.

Oreo

CASSIES Silver: Oreo’s two cultures

Canadian-created TV serves up a “Twist, Lick and Dunk” home run.

Heart&Stroke

CASSIES Silver: Heart & Stroke makes death wait

The non-profit’s haunting message alerts Canadians to the risks of heart disease.

MTS

CASSIES Silver: MTS rolls out Morty 2.0

The beloved bison returns to lead a brand turnaround.

IKEA

CASSIES Bronze: Ikea brings it home

A refocus on home being where the heart is revives sales.

OscarMeyer

CASSIES Silver: Maple Leaf quells sliced meat concerns

Making heroes out of butchers helps the brand’s additive-free line win over moms.

IKEA

CASSIES Silver: Ikea’s moving day

The humble cardboard box hits the street, putting the retailer centre stage in Quebec.

BostonPizza

CASSIES Bronze: Boston Pizza introduces finger cooking

The restaurant chain targets men with a fool-proof cooking program.

AtlanticLottery

CASSIES Bronze: Lottery invites Atlantic Canadians to ask away

Transparency pays off in an effort to change public opinion about the lotto.