CASSIES Bronze: Mountain Dew keeps the momentum going

The PepsiCo brand asked fans to choose which flavour survives to stir up interest, and increase share.


CASSIES Gold: Budweiser puts on the Red Lights

The beer brand celebrated NHL goals with an innovative product that brought the excitment into consumers’ homes.


The 2013 CASSIES winners revealed

Read all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.


CASSIES Grand Prix: AutoTrader boasts the most cars in one place

An online reimagination saves the brand from an existential threat.


CASSIES Gold: BMW Canada’s 1M launch

The car co recaptures its top performer status with thrilling high-speed videos.


CASSIES Silver: Activia returns to feeling its best

The yogurt brand diagnoses digestive health as the key to reviving its sales.


CASSIES Silver: Larsen relaunches a local favourite

Atlantic Canada welcomes home a prodigal wiener.


CASSIES Silver: Oreo’s two cultures

Canadian-created TV serves up a “Twist, Lick and Dunk” home run.


CASSIES Silver: Heart & Stroke makes death wait

The non-profit’s haunting message alerts Canadians to the risks of heart disease.


CASSIES Silver: MTS rolls out Morty 2.0

The beloved bison returns to lead a brand turnaround.


CASSIES Bronze: Ikea brings it home

A refocus on home being where the heart is revives sales.


CASSIES Silver: Maple Leaf quells sliced meat concerns

Making heroes out of butchers helps the brand’s additive-free line win over moms.


CASSIES Silver: Ikea’s moving day

The humble cardboard box hits the street, putting the retailer centre stage in Quebec.


CASSIES Bronze: Boston Pizza introduces finger cooking

The restaurant chain targets men with a fool-proof cooking program.


CASSIES Bronze: Lottery invites Atlantic Canadians to ask away

Transparency pays off in an effort to change public opinion about the lotto.