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CASSIES Bronze: The Liberals strike back

Bensimon Byrne’s campaign turned the tables on the opposition and contributed to Justin Trudeau’s majority win.

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CASSIES Bronze: Coke bottles shareable music

The Hive turned the brand’s iconic bottle into a music player.

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CASSIES Bronze: Rediscovering Nature Valley

Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.

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CASSIES Bronze: TD dreams with small business owners

Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.

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CASSIES Bronze: Kellogg’s treat trade

Leo Burnett helped Rice Krispies boost holiday sales in successive years.

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CASSIES 2016 judges

Meet the panel behind this year’s winning cases.

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The 2016 CASSIES

This year’s awards reflect the strong Canadian showing at international awards as well as the campaigns’ results.

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CASSIES Bronze: Jackson-Triggs has a wine for that

The brand focused on small, everyday moments that could be made more special with a glass of wine.

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CASSIES Bronze: Newfoundland and Labrador finds itself

The province targeted sophisticated travellers in search of the authentic and the unexpected.

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CASSIES Bronze: SickKids puts the spotlight on patients

The hospital’s campaign had a big impact during the crucial holiday season.

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CASSIES Bronze: Fix Auto’s first word

The auto shop played on the f-bomb to make its brand top of mind after a collision.

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CASSIES Bronze: Mitsubishi backs up its promise

The car brand re-introduced itself to consumers and enjoyed months of record sales.

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CASSIES Bronze: Loto-Québec gets in the game

Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.

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CASSIES Bronze: Grape-Nuts helps conquer mountains

The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.

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CASSIES Bronze: Kraft brings Hockeyville south of the border

The food brand gave passionate U.S. hockey communities a way to show their pride.