CASSIES Bronze: The Liberals strike back
Bensimon Byrne’s campaign turned the tables on the opposition and contributed to Justin Trudeau’s majority win.
CASSIES Bronze: Coke bottles shareable music
The Hive turned the brand’s iconic bottle into a music player.
CASSIES Bronze: Rediscovering Nature Valley
Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
CASSIES Bronze: TD dreams with small business owners
Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.
CASSIES Bronze: Kellogg’s treat trade
Leo Burnett helped Rice Krispies boost holiday sales in successive years.
CASSIES 2016 judges
Meet the panel behind this year’s winning cases.
The 2016 CASSIES
This year’s awards reflect the strong Canadian showing at international awards as well as the campaigns’ results.
CASSIES Bronze: Jackson-Triggs has a wine for that
The brand focused on small, everyday moments that could be made more special with a glass of wine.
CASSIES Bronze: Newfoundland and Labrador finds itself
The province targeted sophisticated travellers in search of the authentic and the unexpected.
CASSIES Bronze: SickKids puts the spotlight on patients
The hospital’s campaign had a big impact during the crucial holiday season.
CASSIES Bronze: Fix Auto’s first word
The auto shop played on the f-bomb to make its brand top of mind after a collision.
CASSIES Bronze: Mitsubishi backs up its promise
The car brand re-introduced itself to consumers and enjoyed months of record sales.
CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.
CASSIES Bronze: Grape-Nuts helps conquer mountains
The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.
CASSIES Bronze: Kraft brings Hockeyville south of the border
The food brand gave passionate U.S. hockey communities a way to show their pride.
