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CASSIES Silver: Tim Hortons goes dark

Tim’s takes on the competition by adding a new blend.

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CASSIES Silver: Subaru takes on life’s adventures

The car company targeted “real” outdoors people by ridiculing “faux” experiences.

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CASSIES Silver: Gatorade’s sledge hockey surprise

The sports drink brand connects with the everyday athlete.

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CASSIES Silver: A sweater to change the way we speak

A charity does some knitting to combat derogatory usage.

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CASSIES Gold: Nabob respects the bean

The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.

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CASSIES Silver: Becel gets baking

The margarine brand had the recipe to counter its declining use.

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CASSIES Silver: Doritos holds out for ketchup

How far would you go for a bag of chips?

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CASSIES Silver: Miami Valley Gaming gets lucky

The casino company used Ohio values and symbols to offer something different.

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CASSIES Silver: Mark’s gets ready for winter

The retailer took advantage of a frigid winter to match discounts to temperatures.

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CASSIES Silver: Interac gets in the black

The payment system played off consumers’ anxieties over debt to achieve growth in transactions.

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CASSIES Silver: Johnnie Walker’s gentleman’s wager

The Scotch brand defines luxury as experience, with a little help from Jude Law.

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CASSIES Grand Prix: Always strikes a chord

The internationally celebrated #LikeAGirl campaign was also unsurpassed in its effectiveness.

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CASSIES Grand Prix: Moms demand groceries, not guns

The social awareness campaign set its sights on corporations to influence the gun debate.

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CASSIES Gold: A&W makes things better

The QSR chain focused on its ingredients to win over younger consumers.

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CASSIES Gold: Vancouver Opera lets its monster out

The campaign for Stickboy traced opera’s roots as an underground movement to link it to street art.