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CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Silver: Koodo empowers consumers to help themselves

The telco launched its Koodo Community, a customizable, peer-to-peer support platform, which has become self-sustaining.

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CASSIES Silver: Koodo spices up the telco category

Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.

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CASSIES Silver: BMW drives new performance standards

As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.

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CASSIES Bronze: Honda drives long-term dominance

Executions that celebrated the nation built around Civic and messages of quality and dependability helped the car co stay on top.

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CASSIES Bronze: University of Manitoba turns a negative into a positive

To turn around prospective students’ perceptions of Manitoba being cold, flat and remote, a two-phase campaign was launched.

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CASSIES Gold: Boston Pizza finds its happy place

Bringing a fun spin to classic and fictional characters, “Here to Make You Happy” delivered notable growth for the resto.

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CASSIES Bronze: BP’s wacky rib campaign nets serious results

From an unbranded Rib Stain Camo to the Ribnecks characters, Boston Pizza saw an ROI of 124%.

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CASSIES Silver: Taking the fat and boredom out of pork

Les Eleveurs de porc du Quebec tackled two perceptions about the meat with re-education efforts.

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CASSIES Bronze: The Fonds de solidarité makes RRSPs relatable

The brand unveiled a creative platform that reminded young people in a light and funny tone that 30% more in tax savings is a 100% no-brainer.

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CASSIES Bronze: Jackson-Triggs proves its universality

The brand shifted focus from “wine lovers” to “wine drinkers” and boost sales by more than 30%.

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CASSIES Bronze: Scotiabank demonstrates the power of free

The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.

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CASSIES Bronze: The Salvation Army makes a big change

“Tipping Point” showed how the smallest of donations (a coin in a kettle) could have an immediate impact.

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CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.