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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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CASSIES Silver: Taco Bell makes angry consumers eat their words

To launch its Doritos Locos Taco, the QSR literally fed fans their own tweets and posts.

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CASSIES Silver: Subaru’s rallying cry for increased sales

The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.

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CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

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CASSIES Silver: Heart & Stroke brings home increased donations

The charity shared survivors’ stories to highlight the impact donors can make.

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CASSIES Bronze: Selections Chartier goes where no wine has gone before

The brand promoted the world’s first “pairing-centric” range of wines and execeeded its first-year target within the first four months.

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CASSIES Bronze: Shreddies shows its ‘Genuine Goodness’

To fight a decline in the cereal category, Post Foods shared simple stories of authentic Canadian goodness.

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CASSIES Bronze: Strategic Milk Alliance milks every moment

With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.

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CASSIES Gold: Putting the Mr. back in Mr. Clean

The iconic character took centre stage, helping the brand reach record-high dollar share.

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CASSIES Bronze: Kraft shows the joys of guilty pleasures

“Shamefully Good” celebrated how adults (not just kids and students) enjoyed the iconic meal too.

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CASSIES Bronze: La Presse turns the page to a new readership

The French-language paper launched a free daily news app for iPad, plus an integrated campaign to promote it.

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CASSIES Bronze: TFO channels insights

To combat TFO’s reputation as dated and elitist, plus flat to declining viewership levels, the “Je-ne-sais-quoi Télé” campaign was launched.

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CASSIES Silver: McDonald’s shows its skinnier side

To boost sales of the decades-old Egg McMuffin, the QSR highlighted its lower-than-expected calorie count.

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CASSIES Silver: Ivanhoe Cambridge encourages closet cleaning

The shopping centre owner increased Black Friday traffic, while getting consumers to make space for new purchases.

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CASSIES Gold: MDA helps trigger gun policy change

With its “Skip Starbucks Saturdays,” Moms Demand Action for Gun Sense in America drove home a serious message.