CASSIES Silver: TD turns features into benefits

To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.

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CASSIES Silver: Oreo gets in on the Olympic spirit

The campaign focused on athletes and sportsmanship, and boosted Q1 dollar consumption by 16.3% within three weeks.

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CASSIES Silver: Volkswagen takes a gamified approach

A unique reverse-auction helped the car co speed through its pre-sale objectives.

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CASSIES Bronze: Who’da thought VW needed simplifying?

Resulting sales from the “Who’da thought” campaign made it the brand’s highest fall sales period in Canada.

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CASSIES Bronze: Nissan proves it’s a winter warrior

To offset the impression that the Nissan Rogue didn’t have off-road capabilities, a campaign akin to a Hollywood film trailer was created.

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CASSIES Gold: Ikea’s home run

To prove it knows life at home, the retailer engaged consumers with its “House Rules.”

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CASSIES Silver: Ikea breathes inspiration into catalogue pages

To build excitement for the retailer’s new catalogue, a campaign depicted home decor situations and ways to solve pain points.

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CASSIES Bronze: Ikea makes it quick and easy

The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.

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CASSIES Silver: Oka’s dual-market strategies

The brand took a two-pronged approach to break into Ontario and also reposition itself in Quebec as a daily cheese.

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CASSIES Silver: Maple Leaf changes lives with bacon

Eschewing the typical male target, the brand showed mom how bacon can make her days easier.

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CASSIES Bronze: Vancouver Police Foundation leaves others in the shade

To raise awareness with a younger audience, VPF created an iconic pair of branded aviator sunglasses.

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CASSIES Bronze: Alberta Health Services encourages quitting

To inspire smokers to try to quit again, a campaign poked fun at the bad choices we make until we get things right.

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CASSIES Bronze: Canadian Blood Services turns people into heroes

To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.

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CASSIES Silver: SickKids focuses on the hero within

The hospital foundation stood out from the pack by sharing the strength and resilience of its patients.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.