Oumaima Tahiri

Touche!’s Oumaima Tahiri’s fresh approach to media

How the media strategist helped client Mark’s from losing brand awareness.

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Alicia Roberts opens doors for BIPOC at Cossette

The producer is playing an influential role from outside and inside the agency.

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Janine Russell makes ATB Financial more agile

The scrum master sparked an entirely new way of working at the company.

Tennile Cooper

New Establishment Innovators: Tennile Cooper’s epic venture to fuel startups

The mentor and founder of She Is Epic is funding female entrepreneurs.

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

Amanda Horn

New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

Michael Romaniuk - Headshot

The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.

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The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

Telis

The New Establishment: Budweiser’s Telis Carayannakis takes centre stage

The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.

Aidan

The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.