Canada’s store turns 100
As Canadian Tire has evolved from an auto store to a place where Canadians find everything, so too has its marketing.
55 years of McDonald’s Canada leading the way
The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.
Long live Telus and its critters
How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.
Unilever keeps doing good
The company celebrates 90 years of fearless leadership and a culture of creativity.
Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
Walmart hits 25 years in Canada
There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.
Frank Palmer looks beyond DDB Canada
The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.
We The North: Building a basketball brand with bounce
Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.
No Frills: The discount grocer with swagger
As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.
Branding Agropur
As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.
Zulu Alpha Kilo celebrates 10 years in business
A decade of non-conformity, creative disruption and sticking it to the (ad) man.
One great ride
As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.
CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.
Inside Sobeys’ cross-country journey
From a regional chain to the country’s second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years.
The BMO Effect
With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
