Drawing tourists via passions
How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.
The year in Canadian advertising
From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.
To Beau Lake we go
One year in, Beau Lake is looking to expand its product line beyond paddleboards.
Busting myths about Gen Z
Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
The gin is in
Craft distilling is catching on, and brewers are getting in on the mix.
Knixwear strikes a balance
The “period underwear” brand’s CEO on the tricky task of going after teens.
Insurers retool offers and amp up goodwill
How the increasingly commoditized sector is shifting its marketing to go beyond pricing.
Coors Light goes beyond parties and Frisbee golf
A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.
Cara’s quest for relevance
Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.
Designing a nation
Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.
A new view on chatbots
Skyn, L’Oreal and Hendrick’s find inspired uses for their tech.
Experience-based retail
Here are three clever executions from the physical world to keep shoppers coming to stores.
Buying online, by the numbers
BrandSpark’s study breaks down the state of ecommerce in Canada.
Reframing issues, changing minds
Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.
