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Q&A: Scott Goodson’s Uprising

The expat Canadian founder of StrawberryFrog discusses his new book and how brands can (and should) harness the power of cultural movements.

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Taxi takes a stand against potholes

The agency’s Montreal office has created an iPhone app that acts as a warning system for drivers.

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Oasis tricks out its juice boxes

The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.

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BMW’s new online dimension

Cundari and BMW launch the updated 3 Series with a parallax site that allows scrolling left and right and also gives the perception of depth.

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Nissan makes hearts race

An auto show installation created by Capital C used a pulse-reading machine to determine which car was right for attendees.

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Leo Burnett shows off its design skills

The agency helps launch Toronto-based Smith restaurant and creates its own office furniture.

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Mint keeps currency current

The Royal Canadian Mint uses augmented reality and art by Gary Taxali to attract new coin collectors.

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Pirate donates ad bounty to archives

The audio production company has given more than 25 years of iconic campaign material to McMaster University.

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Lg2 games for good

The Montreal-based agency is the only Canadian shop recognized as a finalist for “Gaming for Good,” an initiative by Al Gore and the Climate Reality Project.

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Le Château’s chic new look

The retailer is rolling out a makeover as a higher end fashion destination with the launch of redesigned stores across the country.

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L’Oreal’s digital makeover

Strategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.

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Trends to watch in 2012

When JWT released its global trend report, strategy asked some experts to weigh in on the findings and predict some trends of their own.

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Winter tourism humanizes the hills

Whistler and Newfoundland & Labrador give their snow pursuits personalities in this year’s winter promos.

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Canadian Young Marketers come to Cannes

The Globe and Mail‘s Andrew Saunders talks about ramping up Canadian participation at Cannes, as entries open for the 59th annual edition of the festival.

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It’s the most digital time of the year

Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.