TheProject

The year’s best agency-folk side projects

From wacky jack o’ lantern stencils to a sports bucket list, creatives sure got creative this year.

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Getting creative for the cause

Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.

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The Bay adds retro warmth

A campaign by Red Lion launches the new Company of Adventurers clothing line.

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Teletoon’s vampire street fight

Interactive prodco The Secret Location unveils Canada’s first stereoscopic 3D interactive project to market a TV show.

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Coca-Cola goes white for the holidays

The brand has redesigned its can to raise awareness about its work to help protect polar bears.

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Loblaw reinvents reality TV

The retailer signs on as a co-producer for Recipe to Riches, creating President’s Choice products based on recipes from the show.

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Nokia plays anywhere

Nokia Argentina and Wunderman Buenos Aires give mobile users the chance to play Angry Birds and Fruit Ninjas on any website in this global execution.

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Brands grow one for Movember

Schick, Speed Stick and others get hairy to support cancer awareness and research.

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Cheil Worldwide leaves home

As Cheil reinvents itself as a free-standing, “open source” network agency, we asked agency vets for their take on the challenges ahead.

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Taxi makes a magazine

The agency’s rebrand of Canada’s Walk of Fame includes a makeover of its awards annual.

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Volkswagen augments OOH reality

The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.

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Vonk and Kestin go Swimming

Nancy Vonk and Janet Kestin leave Ogilvy to start their own creative leadership training business.

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Teehan+Lax takes AR to next level

The Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.

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The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

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Loblaw dons black tie

The grocery chain launches a new fine food collection under the President’s Choice banner.