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Stunts with legs

Strategy takes a look back at two summer stunts that reaped impressive returns.

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The odd couples

We take a look at three unusual brand partnerships and why they worked.

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Coast Capital likes social

The brand’s first Facebook contest, developed by Rethink, let Canadians pick their own prizes.

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Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.

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PFLAG Canada shares stories

The non-profit is kicking off a campaign that uses QR codes to share people’s personal stories.

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The CN Tower gets edgy

A pre-launch campaign for Edgewalk focuses on how people will feel while walking around the outside of the tower.

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Canadian Tire plays house

The retail co bought a house in Toronto and is now chronicling the DIY adventures of its anonymous inhabitants on a video web page.

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Degrassi takes transmedia to school

A new episode-based mobile app allows fans to interact with the show’s characters.

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Corona gets colourful

The beer brand celebrates summer with a series of limited-edition bottles created by Toronto-based Shikatani Lacroix.

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Virgin rewards volunteers

The mobile co is giving volunteers with homeless and at-risk youth organizations the chance to win tickets to a Katy Perry concert.

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When Telus met Bixi

Although the telco became a sponsor for the bike-share program this year, a connection was formed back in 2009.

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Montreal and Toronto encourage cheating

Tourism Toronto and Tourisme Montreal joined forces to launch a street-level interactive portal between the two cities.

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Telus critters want your vote

The mobility company is giving Canadians their say in selecting a spokescritter for the brand’s back-to-school campaign.

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So you think your fingers can dance?

A new Yellow Pages campaign puts a fresh spin on “Let your Fingers do the Walking.”

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QR codes go mainstream

The codes are being used everywhere from ads for Global TV Vancouver to fundraising efforts for the Children’s Miracle Network.