Canadian Cancer Societ stunt

Stunts with legs

Strategy takes a look back at two summer stunts that reaped impressive returns.


The odd couples

We take a look at three unusual brand partnerships and why they worked.


Coast Capital likes social

The brand’s first Facebook contest, developed by Rethink, let Canadians pick their own prizes.


Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.


PFLAG Canada shares stories

The non-profit is kicking off a campaign that uses QR codes to share people’s personal stories.

EdgeWalk wide view

The CN Tower gets edgy

A pre-launch campaign for Edgewalk focuses on how people will feel while walking around the outside of the tower.


Canadian Tire plays house

The retail co bought a house in Toronto and is now chronicling the DIY adventures of its anonymous inhabitants on a video web page.

Degrassi image

Degrassi takes transmedia to school

A new episode-based mobile app allows fans to interact with the show’s characters.

Corona Pic

Corona gets colourful

The beer brand celebrates summer with a series of limited-edition bottles created by Toronto-based Shikatani Lacroix.


Virgin rewards volunteers

The mobile co is giving volunteers with homeless and at-risk youth organizations the chance to win tickets to a Katy Perry concert.

Bixi Telus bike

When Telus met Bixi

Although the telco became a sponsor for the bike-share program this year, a connection was formed back in 2009.


Montreal and Toronto encourage cheating

Tourism Toronto and Tourisme Montreal joined forces to launch a street-level interactive portal between the two cities.


Telus critters want your vote

The mobility company is giving Canadians their say in selecting a spokescritter for the brand’s back-to-school campaign.


So you think your fingers can dance?

A new Yellow Pages campaign puts a fresh spin on “Let your Fingers do the Walking.”


QR codes go mainstream

The codes are being used everywhere from ads for Global TV Vancouver to fundraising efforts for the Children’s Miracle Network.