News

Yellow Tail goes 360 to get toasted

The Australian wine brand is encouraging Canadians to say ‘Goodbye Fridays!’ with a contest to win the day off for a year.

News

Liquid Nutrition’s smooth(ie) expansion

The Montreal-based company is using celebrity endorsements and a whole slew of digital channels to reach health-conscious Canadians.

News

It’s Do or Die time for Windows

Microsoft Windows Canada sends PC users on a reality TV-inspired international adventure.

News

Fido has answers

A new campaign from the mobile service provider emphasizes the value of getting a live customer service rep on the phone.

News

Why so proud, Canada?

From Tim Horton’s to Rona, big brands have been showing their true patriot love in advertising lately.

News

Electric cars heat up

Although Nissan’s LEAF and Chevrolet’s Volt aren’t scheduled to launch until later this year, the buzz has already begun.

News

Volunteers get heroic

Investors Group and Volunteer Canada have joined forces on a superhero-themed campaign designed to thank volunteers.

News

Upping the eco ante

From renewable energy to plant-based bottles, big brands are making a big difference.

News

Brewing a greener future

We round up the latest eco-friendly efforts from Steam Whistle, Alexander Keith’s and Molson Canadian.

News

Social media and the #elxn41

A look at the numbers behind this year’s ‘social media election.’

News

Queensland’s million dollar memo

A new campaign from Tourism Queensland has workplaces the world over competing for $1 million in travel incentives.

News

McDonald’s geo-targets with Twitter

The QSR giant is using social media to increase awareness around local initiatives such as limited time offers and regional menu items.

News

Taco Bell battles beef disbelief

The Yum! Restaurants Canada brand’s newest campaign seeks to clear the air and establish its quality cred with Canadians once and for all.

News

Indigo offers plum rewards

CEO Heather Reisman and EVP marketing Deirdre Horgan reveal how Indigo has stepped up its game in the loyalty program department.