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Strategy logo Strategy

April 2012

Or download the PDF version « Return to all magazine issues

Upfront

Q&A: Scott Goodson’s Uprising

Features

Photo gallery: 2012 Shopper Marketing Forum

Youth Report

Battle of the bands

Youth Report

Building loyalty with youth

Youth Report

Youth by the numbers

Youth Report

Anatomy of a youth fan

Upfront

Taxi takes a stand against potholes

Upfront

Lego builds its base with girls

Upfront

New frontiers

Upfront

Oasis tricks out its juice boxes

Back Page

Back Page: The future of cool

Features

Amour wants viewers to go all the way

Features

Rolling Rock keeps it simple

Features

The sweetest battleground

Features

The next kid thing

Features

Youth marketing that pops

Features

Generation tech demands digi-retail

Forum

‘Eff you’ pendulum has swung: conservatism is the new cool

Forum

Youth marketing is just marketing – on their turf and terms

« Return to all magazine issues
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