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Strategy
April 2012
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« Return to all magazine issues
Upfront
Q&A: Scott Goodson’s Uprising
Features
Photo gallery: 2012 Shopper Marketing Forum
Youth Report
Battle of the bands
Youth Report
Building loyalty with youth
Youth Report
Youth by the numbers
Youth Report
Anatomy of a youth fan
Upfront
Taxi takes a stand against potholes
Upfront
Lego builds its base with girls
Upfront
New frontiers
Upfront
Oasis tricks out its juice boxes
Back Page
Back Page: The future of cool
Features
Amour wants viewers to go all the way
Features
Rolling Rock keeps it simple
Features
The sweetest battleground
Features
The next kid thing
Features
Youth marketing that pops
Features
Generation tech demands digi-retail
Forum
‘Eff you’ pendulum has swung: conservatism is the new cool
Forum
Youth marketing is just marketing – on their turf and terms
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