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Strategy logo Strategy

April 2013

Or download the PDF version « Return to all magazine issues

Features

Transforming Maple Leaf

Editorial

Editorial: If you want engagement, try engaging

Back Page

Back page: Marketing to the undead

Youth Report

Youth Report: Ubisoft shifts its focus to fans on campus

Youth Report

Youth Report: Kotex adds forum to its Real Talk platform

Youth Report

Youth Report: Adidas gets inclusive with sub-cultures

Youth Report

Youth Report: Doritos trades UGC strategy for spicy tech

Youth Report

The Youth Report

Features

Stuck in a Mad Men era

Upfront

Brands swap goods for social currency

Features

SpongeBob hits the BMX ramps

Features

Ben & Jerry’s Vine fishing

Forum

Up your game with youth

Forum

Age versus experience

Upfront

HMV bets on streaming, loyalty and merch

Upfront

Celebrity CD wish list

Upfront

3D printing goes mainstream

« Return to all magazine issues
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