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Strategy
April 2013
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« Return to all magazine issues
Features
Transforming Maple Leaf
Editorial
Editorial: If you want engagement, try engaging
Back Page
Back page: Marketing to the undead
Youth Report
Youth Report: Ubisoft shifts its focus to fans on campus
Youth Report
Youth Report: Kotex adds forum to its Real Talk platform
Youth Report
Youth Report: Adidas gets inclusive with sub-cultures
Youth Report
Youth Report: Doritos trades UGC strategy for spicy tech
Youth Report
The Youth Report
Features
Stuck in a Mad Men era
Upfront
Brands swap goods for social currency
Features
SpongeBob hits the BMX ramps
Features
Ben & Jerry’s Vine fishing
Forum
Up your game with youth
Forum
Age versus experience
Upfront
HMV bets on streaming, loyalty and merch
Upfront
Celebrity CD wish list
Upfront
3D printing goes mainstream
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