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Strategy
April 2014
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Shopper Innovation Awards
Shopper Innovation Awards: Magnum brings pleasure to Toronto
Shopper Innovation Awards
Shopper Innovation Awards: Chevrolet cars get the Bond test
Shopper Innovation Awards
Shopper Innovation Awards: James Ready gets 50% more awesome
Shopper Innovation Awards
Shopper Innovation Awards: Milk’s daring dairy break-out
Shopper Innovation Awards
Shopper Innovation Awards: Raising the Roof packages good deeds
Shopper Innovation Awards
Shopper Innovation Awards: Wendy’s makes magic
Shopper Innovation Awards
Shopper Innovation Awards: McDonald’s taps mobile for frap deal
Shopper Innovation Awards
Shopper Innovation Awards: Canadian Tire’s digital catalogues
Shopper Innovation Awards
Shopper Innovation Awards: Dove makes girls unstoppable
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Shopper Innovation Awards: American Express looks local
Shopper Innovation Awards
Shopper Innovation Awards: Kraft brings back hockey
Shopper Innovation Awards
Shopper Innovation Awards: Ikea schools Winnipeggers
Features
Volkswagen drives into the mainstream
Features
The next wave of branded content
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Boston Pizza’s big 5-0
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Editorial: Beyond standing out
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Back page: The state of shopper marketing
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Wearable upstarts
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Shopper Innovation Awards: Sobeys discovers better food for all
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Brands play on Instagram
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Products with smart potential
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Infographic: Mobile by the numbers
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Calling out lovers and haters
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Making love last: Advice for the jaded shopper marketer
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Shopper Innovation Awards 2014
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Shopper Innovation Awards: Yellow Pages shows off its local intel
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Shopper Innovation Awards: Kraft embraces Quebecois foodies
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Shopper Innovation Awards: Earls celebrates messy lobsters
Upfront
Saying no to pitches
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Shopper Innovation Awards: Knorr solves menu planning mystery
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Shopper Innovation Awards: CIL Paints’ headline hijack
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Shopper Innovation Awards: Chocolats Favoris shows off its fine sweets
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Shopper Innovation Awards: Corona brings back the dead
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Shopper Innovation Awards: Sport Chek runs a social strategy
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Shopper Innovation Awards: Valentine walks off poutine calories
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Shopper Innovation Awards: Earls customers get meat redemption
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Shopper Innovation Awards: James Ready swaps social space
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Shopper Innovation Awards: James Ready barters beers
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