Feature
Are you (really) ready for AI?
A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.
Backpage
Back page: Mic drops at Marketing Evolution
ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.
Editorial
A long ways to go
Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.
people
In the kitchen with Bob Park
How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on
AToMiC Awards
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
Bold and brazen hits the mark
How taking risks and pushing boundaries is taking cause marketing to new levels.
Big (biometric) data
Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
Targeting tactics with a digital bent
Using new platforms helped these brands meet younger consumers where they already live.
Rethinking social apps
How three brands delivered messages by tweaking the common approach to popular platforms.
Let’s get integrated
These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.
Cause for design
How clever visual design helped three non-profits communicate their missions.
Mobilizing Canadians
Using digital platforms to bring communities together for worthy causes.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Upfronts
Changing lanes
Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.
It’s all in the genes
Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.
New tricks from an old brand
How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.
Beer with higher purpose
A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
