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Strategy
February 2012
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Features
Jackson-Triggs goes back to its roots
The CASSIES
CASSIES Silver: STM puts society in motion
The CASSIES
CASSIES Silver: SpongeTowels woos Quebecers
The CASSIES
CASSIES Bronze: Yellow Pages unveils its 360º Solution
The CASSIES
CASSIES Bronze: Telus goes pink
The CASSIES
CASSIES Bronze: Buckley’s gets mucous ‘up and out’
The CASSIES
CASSIES Bronze: Quaker Oatmeal makes breakfast amazing
The CASSIES
CASSIES Bronze: Boston Pizza finger cooks
The CASSIES
CASSIES Bronze: Pepsi MAX mouths off
The CASSIES
CASSIES Bronze: Vector targets moments of sweat
The CASSIES
CASSIES Bronze: Kit Kat Chunky gets a big boost
The CASSIES
CASSIES Bronze: WRX gets animated
The CASSIES
CASSIES Bronze: Sexy comes standard with 2011 Forester
The CASSIES
CASSIES Bronze: Sapporo builds a mythology
The CASSIES
CASSIES Bronze: CTC asks visitors to keep exploring
The CASSIES
CASSIES Bronze: Libro shares customers’ life stories
The CASSIES
CASSIES Silver: Molson Canadian 67 targets non-beer drinkers
Creative Report Card
2012 strategy’s Creative Report Card winners revealed
Creative Report Card
James Ready expands in 2012
Creative Report Card
Other Leo award winners
Creative Report Card
BBDO and Wrigley get global attention
Creative Report Card
Big year for candy and cars
Creative Report Card
Breaking through
Creative Report Card
Rethinking on a budget
Creative Report Card
Art & copy runners-up
Creative Report Card
Methodology
Creative Report Card
Agencies: full list
Creative Report Card
Advertisers: full list
Creative Report Card
Art directors: full list
Creative Report Card
Creative directors: full list
Creative Report Card
Copywriters: full list
The CASSIES
CASSIES Gold: SpongeTowels absorbs success
Features
Newfoundland & Labrador evokes childlike curiosity
Editorial
Editorial: The creativity-effectiveness continuum
Upfront
Lg2 games for good
Upfront
Le Château’s chic new look
Upfront
Winter tourism humanizes the hills
Upfront
L’Oreal’s digital makeover
Upfront
Trends to watch in 2012
Features
Quebec Food Banks’ uncanny report
Forum
New proof that clients get the advertising they deserve
Forum
Telling tales: the power of a good brand story
Back Page
Back Page: The new Creative Report Card points system
The CASSIES
The 2012 CASSIES winners revealed
The CASSIES
CASSIES: Judges
The CASSIES
CASSIES Grand Prix: Newfoundland captures travelling hearts
Upfront
Canadian Young Marketers come to Cannes
The CASSIES
CASSIES Gold: ‘It’s all good’ for McCain revamp
The CASSIES
CASSIES Gold: Subaru gets out more
The CASSIES
CASSIES Gold: Subaru’s sexy sumos
The CASSIES
CASSIES Gold: James Ready’s helping hand
The CASSIES
CASSIES Gold: OLG plays a winning hand at poker
The CASSIES
CASSIES Gold: Caramilk’s success is no secret
The CASSIES
CASSIES Gold: Smarties Blue Cat has purrfect timing
The CASSIES
CASSIES Silver: Tetley sets the mood
The CASSIES
CASSIES Silver: Boston Pizza becomes a wing expert
The CASSIES
CASSIES Silver: Tassimo cracks the (bar)code
The CASSIES
CASSIES Silver: Tetley Infusions targets powder addicts
The CASSIES
CASSIES Silver: Familiprix puts itself in consumers’ shoes
The CASSIES
CASSIES Silver: Kruger Products dresses up Cashmere
The CASSIES
CASSIES Silver: Reactine gets serious
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