Marketer Roundtable
The nature of change for c-suite marketers
Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.
March 2018
CASSIES Bronze: Red Barrels’ gaming diaper
The gaming company and Sid Lee created a product that would withstand leaks while gamers played its frightening Outlast game.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
