The winners of our annual Cause + Action Awards show the impact brands can have in the CSR space, while two new awards reflect important shifts in advertising.

Although Nissan’s LEAF and Chevrolet’s Volt aren’t scheduled to launch until later this year, the buzz has already begun.

Investors Group and Volunteer Canada have joined forces on a superhero-themed campaign designed to thank volunteers.

From renewable energy to plant-based bottles, big brands are making a big difference.

We round up the latest eco-friendly efforts from Steam Whistle, Alexander Keith’s and Molson Canadian.

A look at the numbers behind this year’s ‘social media election.’

A new campaign from Tourism Queensland has workplaces the world over competing for $1 million in travel incentives.

The QSR giant is using social media to increase awareness around local initiatives such as limited time offers and regional menu items.

The Yum! Restaurants Canada brand’s newest campaign seeks to clear the air and establish its quality cred with Canadians once and for all.

CEO Heather Reisman and EVP marketing Deirdre Horgan reveal how Indigo has stepped up its game in the loyalty program department.

A new campaign by DDB assures callers of their anonymity while unmasking criminals.

The luxury ice cream bars have arrived in Canada, with a $250,000 VIP experience up for grabs.

VP of marketing David Klein welcomes travellers to the club with a new positioning platform that taps into their desires for unique experiences and for doing good.

We asked Y&R Canada’s Israel Diaz and Wind Mobile’s Jennifer Petty to tell us how optimistic they are when it comes to the brand’s latest “Brew some good” effort.     

Spotlighting social issues that align closely with their brand identities, Shoppers Drug Mart unveils its Women platform, while Campbell Canada finds a tangible new way to help feed the hungry with Nourish.

From a Real Food Movement to a guy at home in his undies, these CSR efforts took top honours.

The Mars brand expands the focus of its pet adoption drive, using online videos that trigger donations to animal shelters.

Through The Guy at Home in his Underwear, the family-owned brand raised awareness and over $52,000 for testicular cancer.

Through its Bicycle Factory, the Kraft brand showed consumers that small purchases could make a big difference for those in need.

Since 2007, the Unilever brand has been helping Canadians enjoy more real, local food, and giving back through urban gardens and food advocacy grants.

Meet the judges who evaluated all the entries this year.

The telco gets Canadians talking about mental health – an effort that resulted in its largest number of text messages sent and long distance calls made in one day.

The first batch of finalists is revealed in the race for the next-gen media mind crown.

This Next Media Stars finalist is no slouch when it comes to nifty newspaper executions.

This Next Media Stars finalist brought Ken and Barbie to life for Mattel using clever media strategy.

This Next Media Stars finalist has a knack for whipping up strategic partnerships that result in effective custom executions.

The co-founder of Gee Jeffery & Partners looks back on four decades in the business, including two at the helm of GJP.

Columnist Rob Linden rallies for cause-related brand partnerships that build equity.

The driving force behind Dove’s Campaign for Real Beauty, Unilever’s Sharon MacLeod, discusses the importance of authenticity.

Media Experts apply a DIY ethos to waste reduction.