Creative
Is honesty a brand’s best policy?
From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.
Shopper Innovation Awards
Shopper Innovation Awards Grand Prix: The cause effect
General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
Shopper Innovation Awards: Donations with benefits
SickKids and Rethink Breast Cancer offered donors more than the joy of giving.
Shopper Innovation Awards: When banner ads stalk for good
The Canadian Safe School Network made its point by turning its ads into bullies.
Shopper Innovation Awards: Ikea hacks delivery pain points
Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.
Shopper Innovation Awards: How to keep it fresh
Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.
Shopper Innovation Awards: Focus-group-generated content
Walmart brought in the real experts to test its Christmas toys.
Shopper Innovation Awards: Reinvention through brick and mortar
The Yellow Pages and Harley-Davidson set up shops to change their brand image.
Shopper Innovation Awards: Reframing the issue wins new patrons
World Vision shows off what water can do.
Retail Innovator of the Year: Sephora
How Canadian investments led the global beauty giant to win over a devoted community.
Upfront
Buying online, by the numbers
BrandSpark’s study breaks down the state of ecommerce in Canada.
Experience-based retail
Here are three clever executions from the physical world to keep shoppers coming to stores.
Shopper Innovation Awards
Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
Features
The future of shopping: The changing consumer
In part one of our series, we look at how time spent online is warping consumer behaviour.
The future of shopping: Grocery robots and flowers by mail
In part two of this series, we explore the not-so-distant future of pick-up and delivery.
The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
The future of shopping: Trimming the (packaging) fat
In part three of our series, we look at brands conquering waste with new formats.
The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
Tribute
The beer necessities
For 170 years, Labatt has been a trendsetter and a cultural force.
Forum
Small is the new big (and big is the new small)
TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.
Editorial
Bringing sexy back
Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.
Back Page
Back page: What’s new! in retail
Lg2 tells us what’s fresh, original, old, free, big, small…the list goes on.
