May/June 2020
Tribute
Unilever keeps doing good
The company celebrates 90 years of fearless leadership and a culture of creativity.
Editorial
Consumerism, climate and coronavirus
Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.
Forum
Emerging stronger, more creative and scrappier
Zulu Alpha Kilo’s Zak Mroueh on what will help the industry pull through hurdles like layoffs and pay cuts: its people.
How the economic reset will bring a return to humanity
Tony Chapman explores what reinvention could look like for businesses, governments and people when all of this is over.
Hitting the restart button with advertising
John Bradley and Carrie Bradley explore how to win back marketing dollars once the crisis begins to abate.
Trend Report
Who is the post-pandemic consumer?
COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
