November 2012
Upfront
The political brand-wagon
Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.
O.B. gets even more personal
The brand launches its newest campaign called “Endless Celebration.”
NABS’ high-flying interns
A look at the National Advertising and Benevolent Society’s Vintage Intern Auction.
Lego builds Quebec base for Christmas
The iconic brand launched a campaign to build its presence in French-speaking Canada.
More than chance: 25 years of McDonald’s Monopoly
The fast food brand celebrates a quarter century with the classic board game.
Features
Taxi adds CBO remit, gains new global CCO and loses Taxi 2 ECD
Changing of the creative guard: Steve Mykolyn passes the CCO baton and takes on the new CBO role, while Lance Martin tackles a start-up.
Instagram & Pinterest insider intel
Industry experts weigh in on how brands can best take advantage of the latest social media trends.
The un-siloed quest for integration
Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.
Agencies of the Year
DAOY: Jury
Meet the industry experts who made the tough decisions in Digtal Agency of the Year.
MAOY: Jury
The industry vets who judged Media Agency of the Year.
Forum
Nine-and-a-half things I learned about running an ad agency
Andy Macaulay shares wisdom gleaned from years in the agency trenches.
Agencies of the Year
AOY & DAOY Gold: DDB & Tribal’s golden game plan
Read how DDB & Tribal won both creative and Digital Agency of the Year prizes.
Campaign of the Year: Cundari’s SickKids app a win-win
The app wins the award for the highest combined score of all the AOY cases.
MAOY Gold: Jungle Media flexes its collaborative muscles
Read about how Jungle Media captured Media Agency of the Year Gold.
AOY & DAOY Silver: John St. tickles the funny bone
John St. rides an ‘uber-digital’ focus to Silver in both Agency and Digital Agency of the Year.
MAOY Silver: OMD integrates its way to glory
The agency returns to the MAOY podium for the first time since 2009.
AOY & DAOY Bronze: Taxi techs up its ride
Taxi celebrates 20 years by nabbing Bronze in the Digital Agency and Agency of the Year categories.
2012 Media Directors of the Year & Next Media Star
Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.
2012 Agency of the Year | Scores & Methodology
See how we calculated our MAOY, DAOY and AOY winners.
DAOY Honourable Mention: Leo Burnett’s digi-real ramp-up
The agency changed its game to grab digital honours in fourth spot.
Back Page
Back page: Frank Palmer’s rap for charity
The Big Man auctions off his services as an intern.
Editorial
Editorial: Extreme advertising
Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.
Agencies of the Year
MAOY Bronze: Media Experts’ rejig pays off
The agency holds strong in the winners’ circle two years running.
AOY Honourable mention: Lowe Roche’s key to innovation
The agency seeks strategies agnostic of any discipline.
MAOY Honourable Mention: ZenithOptimedia mines data and taps content
The agency is fresh from rebranding as the place to go for “Live ROI.”
AOY: Jury
Meet the judges for Agency of the Year.
