Upfront

Somebody get Superwoman a cocktail
Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

Two Best of Show prizes awarded at PROMO!
Check out who picked up the top honours at last night’s award show, honouring the best in brand activation.
Deconstructed
Features

Brands swipe right
Does tapping into Tinder get you admirers or will consumers spurn your advances?
Upfront

Embracing the Cheerios effect
Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

Agencies down for the cause
Corporations have increased their donations by almost 600%. Is it any wonder agencies are getting in on the action?
Brands of the Year: Also Trending
Forum

The real science of advertising
Despite popular opinion, it’s not just data and measurement, says Heroes & Villains’ Emma Hancock.
Upfront

Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
Brands of the Year: Also Trending

Also trending: Fashion retailers up their game
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

Also trending: Absolut and Netflix get in with Canadians
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
Forum

Tangible lessons from startups
Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.
Features

Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.
Brands of the Year

Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

Brands of the Year: Herschel’s cool factor takes it global
The Vancouver-based brand has the backpack and accessories market in the bag.
Publisher's Note

What’s behind the Canadian sweep?
From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.
Brands of the Year

Brands of the Year
Here’s how our winners secured their places on this year’s list.
Back Page

Back page: The rise of hipster-tising
Saatchi & Saatchi shows us how these hip folks have influenced the biz.
Editorial

The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
PROMO! Awards

Photo gallery: PROMO! Awards 2014
Catch up on all the excitement from this year’s show.