Editorial
Show your brave face
Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.
Back Page
Back Page: The CTA Revolution
Doug&Partners calls on agencies to see if “calls to action” actually work.
Features
Enter the Parka Wars
Here’s how three Canadian companies are targeting tribes to build global brand cred.
Strategy Awards
The Strategy Awards’ Grand Prix winner is…
FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.
2018 Strategy Awards: Going against the grain
Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
Turning the ship around
From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.
2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
2018 Strategy Awards: Getting people talking
A look at who won in the Social/Conversational Strategy and new Canada 150 category.
2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
Publisher's Note
How to leap ahead in marketing
Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.
Brands of the Year
2018 Brands of the Year: Growing Greenhouse
The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.
2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.
2018 Brands of the Year: Chevrolet drives the Canadian Dream
The brand’s masterbrand approach is one rarely seen in automotive marketing today.
2018 Brands of the Year: Ricardo’s recipe for success
How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.
Upfronts
Conagra Canada promotes protein-based snacks
How the company entered gas and convenience for the first time to sell Slim Jim, Duke’s and Bigs.
How Dosist is marketing a brand not available in Canada
The company is promoting its vaporizer pens with a wellness-driven campaign.
Sparking a career pivot
The Marketers x Mentors program, set to kick-off in the new year, will support mid-career staff looking to make a change.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
