Editorial
The only constant is change
Editor Emily Wexler says the question isn’t “what does the future hold?” It’s “will you be ready for it?”
Upfront
Is that a brand on the moon?
Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.
Infographic: BTS shopping 101
Get schooled in when, where and how parents are buying for the new school year.
Incubation culture’s big moment
Why brands and agencies are turning to innovative startups to stay ahead of the curve.
Debit’s mobile evolution
Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.
Deconstructed
Future-transforming ideas: Gamifying your winter coat
A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.
Future-transforming ideas: smart shopping carts and vaults
Next up in our innovative ideas series: simplified grocery runs and banking’s future.
Future transforming ideas: feel-good innovation
Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.
Future-transforming ideas: paths of less resistance
Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.
Future-transforming ideas: inroads into fashion
Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.
Future-transforming ideas: putting drones in the wild
The MacLaren McCann team isn’t monkeying around with this evolved zoo concept.
Future-transforming ideas: harness energy, emotion
Sid Lee finds new uses for your cardio-induced energy and your sappy rom-com-triggered laughs and tears.
Future-transforming ideas: health care 2.0
We wrap up our innovation series with visionary health tech.
Future-transforming ideas
From a virtual zoo to a smart winter coat, check out these innovative concepts.
Forum
Time for digital transformation
Twist Image’s Mitch Joel on the top 10 areas of change for marketers.
Being brave without being reckless
Fifteen ways to be a good client, according to Frank Palmer (with lessons from David Ogilvy).
Back Page
How to (look like you can) predict the future
Want to be a futurist? Rethink has the (fake) conference for you.
Features
Making it with the makers
Which brands are taking notice of the movement that blurs the line between consumers and creators?
Weekend reading: Chapman’s next chapter
The industry vet says goodbye to Capital C with some parting words for the ad biz.
The covers that almost were…
A behind-the-scenes look at our cover contest to celebrate our silver jubilee.
25 years of Next Big Things
Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.
Next Big Thing
From probabilistic to predictive analytics
Is that a crystal ball in your pocket or are you just crunching data?
Mixing artificial and business intelligence
In our second Next Big Thing installment, we examine where cognitive computing could take brands.
Brands take to the skies
It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.
Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
Wearables go beyond the fitness category
On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.
Next Big Things
From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.
Publisher's Note
Embrace the chaos
From our September issue, publisher Mary Maddever treads down memory lane.
