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Strategy
Winter 2022
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« Return to all magazine issues
Marketer of the Year
Catherine Roche shows the good in BMO
Marketer of the Year
Eva Salem broadens Mark’s and Sport Chek’s horizons
Marketer of the Year
Andrea Hunt makes wine more approachable
Feature
Collabs and creative pairings open up new doors
Marketer of the Year
Sandra Sanderson flips the script at Sobeys
Marketer of the Year
SAAQ’s Patrice Letendre goes for cutting edge creativity
Upfronts
The NoLo (craft) beer wars heat up
Tribute
55 years of McDonald’s Canada leading the way
Feature
Can optimism help airlines lure travellers back?
Editor's Note
Editor’s Note: The marketer of the future is already here
Feature
Marrying sales and sustainability
Upfronts
Trend to watch: The rise (and return) of holograms
« Return to all magazine issues
LATEST NEWS
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For Safehaven, hope lives in a board game
Hires
Marketer Moves: McCormick names a senior marketing manager
Industry Moves
Agency Wins: Mosaic tapped for Silk & Snow’s XM, Hype PR adds trio of clients
Campaign
Kids Help Phone gives voice to youth mental-health crisis
Careers
»
TOP STORIES
Agencies
Cannes Lions 2025: Print, Outdoor and Health drive Canada’s shortlist nods
Agencies
Cannes Lions 2025: Canada’s shortlist run gains more momentum
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Cannes Lions 2025: Canada’s first five Lions go to Klick, FCB, VML, Rethink and Courage
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Cannes Lions 2025: SickKids set the Gold standard, now the industry’s following its lead
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