Day

Veterans Affairs broadens the scope of remembrance

A new campaign aims to connect the holiday to more recent missions, peacekeeping and relief efforts at home.

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IKEA Canada expands its ‘Green Friday’ project

The retailer is spending the month showing how a circular economy is not only affordable, but convenient.

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Stagwell reports major growth in Q3

The former MDC Partners is reporting 22.8% pro forma revenue growth, helped by its integrated and media agencies.

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Sustainable innovations don’t all need to be ‘moonshots’

From the C-Suite newsletter: WGSN suggests the best results for food companies come from proven, scaleable options.

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Corner Office Shifts: Tennis Canada hires new CMO

Plus, Smash + Tess adds two to its executive team and Fluent.ai names a new marketing lead.

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Will Pret a Manger’s team-up with A&W deliver on the hype?

QSRs have a history of partnerships that flopped. How a clear vision of brand perception and expectations can reduce the risk.

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Jackman launches venture capital arm

The business consultancy aims to combine early stage funding with its strategy, design and communications expertise.

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Brands should align values instead of interests

Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.

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Tourism Yukon makes the case to visit a ‘Different World’

A new platform meant to attract Canadians who would otherwise look to international destinations is key to the recovery effort for the territory’s tourism sector.

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DivaCup stakes its place in a more progressive future

Now that it has strong awareness, the menstrual challenger is focusing on ensuring younger generations know about its values.

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Desjardins has a spring in its step for community support

The financial services brand shows its support for youth initiatives by tapping a circus arts collective for an acrobatic spot.

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Angry Orchard taps an ornery apple tree

The hard cider brand is looking to tout its crisp flavour in a crowded category with its sour mascot.

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Edelman launches financial communications boutique

The network is expanding Edelman Smithfield to Canada from the U.K. in response to growing client demand.

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New Establishment: Brand opens for submissions

The program recognizing junior- and mid-level professionals pushing the industry forward is accepting entries until Nov. 17.