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Arterra basks in the opportunity for better-for-you wine

The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.

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Viveau certifies its radical transparency

The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.

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Scout is taking canned seafood out of centre store

From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.

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Local shopping habits will be a major post-pandemic force

Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Is spending out of a slump financially illiterate?

John Bradley and Carrie Bradley explain why one-size-fits-all advice is a bad way for brand stewards to preserve their reputation.

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

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Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.

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MEC to be bought out after filing for creditor protection

The outdoor retailer will transition away from its co-op model after already-existing financial struggles were exacerbated by the pandemic.

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Call for 2020 Marketer of the Year now open

We’re on the lookout for brand leaders who made the biggest marketing impact this year.

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Belairdirect steps out with a new feel-good tune

The insurer sings the praises of its app to feed customer cravings for things that make life less stressful.

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Chefs Plate sorts out a place in the meal kit market

Demand is up but so are financial worries, so the relative newcomer leans into being a practical option.