DECIEMHERO

Estee Lauder to buy Deciem

The global beauty giant has taken a majority stake in the Toronto beauty company, with full ownership aimed for 2024.

Corner Office

Corner Office Shifts: Lactalis names new VP marketing

Plus, Ford Canada’s lead marketer becomes CEO and Corus names a top marketer for Quebec specialty channels.

Sarah Krauss

S’well begins offering sustainability-as-a-service

From the C-Suite newsletter: The brand works with the likes of P&G on product design and marketing to meet their green goals.

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Half of Canadians believe business leaders are misleading them

Edelman finds CEOs’ credibility is down as consumers grow more empowered.

FCB

Drug Free Kids Canada makes positivity its anti-drug

The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.

Steve Persico

Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

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Why brands need to watch their language

BBR’s Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.

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RW&Co. makes a pitch to reach entrepreneurs

The apparel retailer brings two Dragons into its spring campaign to breathe life into a struggling sector.

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How to reach consumers taking wellness into their own hands

Felicity’s Amy Laski explains how brands can have a role in a new wave of DIY betterment.

CCC

Childhood Cancer Canada adds a human touch to clinical trials

The non-profit loses the jargon around new treatments in favour of powerful stories.

Mockups Design

RedHat takes a consumer-inspired approach to B2B marketing

Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.

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Up to the Minute: Venture hires Ed Lee to lead strategy

Plus, SickKids adds to its marketing team and Public Label brings on a new exec to lead growth.

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Canada Games Council wants to spark greatness

A rebrand is meant to inspire more than just the athletes and includes the organization’s first-ever ecommerce play.

gorving

Go RVing brings ‘Wildhood’ to a new generation

The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.