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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Some retail categories are showing new signs of life

Ed Strapagiel’s latest analysis shows auto and general merchandise beginning to stir, while apparel continues to get hammered.

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Spin Master grows gaming efforts with Rubik’s

The Canadian toymaker is jumping on the retro toy train, picking up the iconic ’80s puzzle brand.

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Renaissance refreshes to be less thrift, more modern retailer

The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.

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Omnicom’s organic growth decline stays in double digits

Health business is climbing, but revenue from CRM and travel clients continues to drop.

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DoorDash tries to get its place in Canada’s ‘flavourhoods’

The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.

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How do you avoid ‘wellness-washing’? Get back to basics

All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.

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What led to Le Chateau closing its doors?

Once beloved by young, fashion-conscious Canadians, the retailer had struggled to make its 100-plus stores pay off.

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Up to the Minute: AlphaPR closes as CEO joins Diva

Plus, Giants & Gentlemen and Innocean add to their teams.

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ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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Unilever ‘heavily’ increasing investment in ‘effective’ marketing

The CPG co reported continued growth in food, hygiene and premium brands in Q3.

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One in five Canadians use a food delivery service in a given month

Vividata finds Skip and Goodfood are both leading booming categories.