Meridian Credit Union-Meridian launches brand campaign to help C

Meridian challenges big banks with big questions

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

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Venture relaunches as a CPG ‘growth ecosystem’

From Strategy Daily: Venturepark is combining incubation and marketing to help upstart companies reach their potential.

Stella Artois

Stella Artois doubles down on its support for local restaurants

The beer brand expects the sector to need help “well beyond the pandemic,” so it’s taking the long view with its latest support program.

Corner Office

Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

Work from home

Employees burnt out, but more loyal and engaged

Recent surveys from Robert Half and KPMG find the pandemic has had mixed impacts on employee wellbeing and sentiment.

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In Brief: Former Kraft Heinz CMO joins Kawartha Dairy

Plus, Arrivals + Departures invests in its independence and Engine adds to strategy and design teams.

Organic Lineup

Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

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Maple looks beyond cultural and linguistic diversity

The shop’s “Diversity Beyond Ethnicity” offering is meant to engage LGBTQ, disabled and Indigenous peoples more meaningfully.

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Mosaic restructures to work across borders

Already integrating its offering across disciplines, the agency is now doing the same geographically with a series of promotion to help create flexible teams between four offices.

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Going deeper on the struggles moms are facing

6Degrees’ Adrianne Gaffney Wotherspoon looks at impacts that will stretch far beyond Mother’s Day, for both brands and employers.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

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More people could work from somewhere other than home or the office

Accenture’s latest survey reveals more permanent changes to expect post-pandemic.

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Brands step it up for Mother’s Day

Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.